Campaign links
UTM link builder
Generate campaign URLs with utm_source, utm_medium, utm_campaign, and optional content fields. Existing query parameters are preserved cleanly.
Campaign builder
Client-sideInputs
Generated URL
Tip: This tool preserves existing query parameters and merges UTM fields cleanly.
How to use this UTM builder
- Paste your base landing page URL.
- Fill in
utm_source(platform/partner),utm_medium(channel), andutm_campaign(initiative). - Optionally add
utm_termandutm_contentfor keyword or creative. - Copy the generated link and use it in your post or ad.
Recommended conventions
- Use lowercase and underscores:
launch_q4,weekly_digest. - Keep
utm_sourcethe platform or partner name. - Use
utm_mediumfor channel: social, email, cpc, referral.
Frequently asked questions
What does a UTM link builder do?
It adds utm_source, utm_medium, utm_campaign and the optional utm_term and utm_content parameters to a URL so your analytics can attribute the visit.
Should I keep existing query parameters?
Yes. This builder keeps the parameters already on the URL and only sets or removes the UTM fields.
What should I use for utm_medium?
The channel, such as social, email, cpc or referral. Keep the values consistent across campaigns.
Do UTM parameters affect SEO?
Not when the page declares a canonical URL without them. They are for analytics, not ranking.