UTM Link Builder
Generate campaign URLs with utm_source, utm_medium, utm_campaign, and optional utm_term/utm_content. Cleans and merges existing params.
Inputs
Generated URL
Tip: This tool preserves existing query parameters and merges UTM fields cleanly.
How to use this UTM builder
- Paste your base landing page URL.
- Fill in
utm_source(platform/partner),utm_medium(channel), andutm_campaign(initiative). - Optionally add
utm_termandutm_contentfor keyword or creative. - Copy the generated link and use it in your post or ad.
Recommended conventions
- Use lowercase and underscores:
launch_q4,weekly_digest. - Keep
utm_sourcethe platform or partner name. - Use
utm_mediumfor channel: social, email, cpc, referral.
Frequently Asked Questions
What is a UTM generator / UTM URL builder?
A UTM generator builds campaign URLs with
utm_source, utm_medium, utm_campaign, and optional utm_term/utm_content so you can track traffic accurately.
Should I keep existing query parameters?
Yes. This builder preserves existing parameters and merges UTM fields cleanly to avoid breaking referral flows.
What should I use for utm_medium?
Use the channel, e.g.,
social, email, cpc, referral. Keep it consistent across campaigns.
Do UTM parameters affect SEO?
UTM parameters are ignored for indexing if you set proper canonicals. They are primarily for analytics, not ranking.