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The logbook
Notes from the crossing.
Insights and checklists for calm, steady growth.
- Oct 4, 2025 9 Plug-and-Play Email Templates to Proactively Reduce SaaS Churn A practical, copy-pasteable resource for SaaS founders. These 9 email templates will help you fight churn by addressing payment failures, user inactivity, and trial expirations.
- Oct 4, 2025 SaaS Customer Onboarding Checklist: 30-Day Guide From Signup to Success Complete 30-day SaaS onboarding checklist with step-by-step tasks. Reduce churn, boost activation rates, and guide users to their first 'Aha!' moment. Free downloadable checklist for founders.
- Oct 4, 2025 A Founder's Deep Dive into SaaS Value Metrics A comprehensive guide for SaaS founders on how to choose the right value metric for their pricing strategy. Includes detailed examples and a practical framework to align your price with customer value.
- Oct 3, 2025 A Solo Founder's Guide to Burnout and Recovery Everyone talks about preventing burnout. Nobody talks about what happens after. This guide covers the warning signs, recovery strategies, and sustainable work practices for solo founders, based on real-world experiences.
- Oct 3, 2025 The Solo Founder Tech Stack: A Guide to What Actually Works Real tech stacks from solo founders earning $500K+ ARR. See what frameworks, databases, and tools actually work — Laravel, Rails, PostgreSQL, Stripe. No hype, just data from profitable one-person SaaS companies.
- Sep 11, 2025 From Zero to Ten: The Brutally Honest Guide to Landing Your First 10 Paying SaaS Customers How to get your first 10 paying SaaS customers (not users, customers). Proven strategies with cold email templates, outreach scripts, and real founder stories. Skip the growth hacking BS.
- Sep 11, 2025 B2B SaaS Go-to-Market Checklist: Complete GTM Strategy From 0 to $100K MRR Free B2B SaaS go-to-market checklist with week-by-week execution plan. Proven GTM strategies, channel benchmarks, and sales playbooks from founders who reached $100K MRR. Download the complete checklist.
- Sep 11, 2025 A Founder's Guide to SaaS Pricing: How to Charge More and Stop Leaving Money on the Table Most founders underprice their SaaS. This guide provides a framework for value-based pricing, including pricing psychology, A/B testing, and strategies for raising your prices.
- Sep 11, 2025 How to Validate Your SaaS Idea: A Guide to What Works Most validation guides are theoretical. This guide is based on the real-world experiences of founders, outlining what actually works to validate a SaaS idea and what pitfalls to avoid.
- Sep 11, 2025 The SaaS SEO Playbook: A 127-Point Checklist for Organic Growth A comprehensive checklist for SaaS founders covering the technical, on-page, and content strategy components of a successful SEO program. Includes keyword strategies, content templates, and recommended tools.
- Sep 11, 2025 The Right Tech Stack for Your Micro-SaaS: A Founder's Guide An analysis of what actually correlates with success in micro-SaaS tech stacks, including performance benchmarks, real costs, and why boring technology often wins.
- Sep 11, 2025 How I Pre-Sold $47K of a SaaS That Didn't Exist (And You Can Too) Screw building an MVP. I sold $47K worth of annual subscriptions for a product that was literally a Google Doc and some screenshots. Here's the exact playbook, including the embarrassing mistakes that almost killed it.
- Sep 7, 2025 Building in Public: A Guide to Growing Your SaaS Without a Marketing Budget Learn how to leverage the build in public strategy to market your SaaS. This guide covers how to share your journey, find your first users, and grow your business authentically.
- Sep 2, 2025 Churn Is a Conversation: 7 Emails That Saved Real Accounts Copy‑and‑adapt email templates for failed payments, silent users, and cancellation flows. Honest tone, specific prompts, and timing that actually works.
- Sep 2, 2025 Customer Interviews That Don’t Suck: A Script You’ll Actually Use A conversational interview flow that uncovers real pain, budget, and urgency — without leading questions or awkward pitches.
- Sep 2, 2025 Fake Door Tests and Ethics: How to Validate Without Burning Trust Run demand tests the right way — be transparent, handle intent with care, and turn ‘not yet’ into future customers.
- Sep 2, 2025 The SaaS Pricing Page: Wireframes, Copy, and a Laravel + Tailwind Build A practical walk‑through to plan, write, and ship a high‑converting pricing page in Laravel + Tailwind — with wireframes, copy prompts, and code.
- Sep 2, 2025 A No‑Drama SEO Content Calendar for Indie SaaS A lightweight, week‑by‑week content system you’ll actually stick to — topics, briefs, publishing rhythm, and how to avoid AI‑sounding fluff.
- Sep 2, 2025 Positioning Workshop for Micro‑SaaS: Own a Clear Place in the Buyer’s Head A 60‑minute exercise to sharpen your ICP, category, and promise — with examples and a one‑line positioning formula that sticks.
- Sep 2, 2025 Make Search Useful: PostgreSQL Full‑Text Search for SaaS (with Laravel) Turn ‘meh’ search into fast, relevant results using PostgreSQL full‑text search and a clean Laravel implementation — indexes, ranking, and practical gotchas.
- Sep 2, 2025 Pricing Discovery Interviews for B2B SaaS: Find a Number Buyers Defend A practical approach to uncover willingness‑to‑pay and packaging — so your price feels obvious, not arbitrary.
- Sep 2, 2025 Stripe + Laravel Subscriptions: 12 Gotchas I Hit and How I Fixed Them Real‑world pitfalls when wiring Stripe to Laravel (webhooks, trials, proration, upgrades) with copy‑paste fixes and the checks I run before launch.
- Aug 29, 2025 Your Go-To-Market (GTM) Strategy Checklist for a New SaaS This essential checklist demystifies the Go-To-Market strategy for new SaaS products, breaking it down into four actionable pillars to drive growth.
- Aug 29, 2025 The Ultimate SaaS Pre-Launch Checklist: 18 Steps to a Flawless Debut A comprehensive checklist for SaaS founders and indie hackers, breaking down the critical tasks into manageable phases for a smooth, successful launch.
- Aug 29, 2025 The Ultimate SEO Checklist for SaaS Websites Boost your organic traffic with this actionable, 20-point technical and on-page SEO checklist specifically for SaaS companies.
- Aug 28, 2025 How to Validate Your SaaS Idea Before Writing a Single Line of Code Save yourself months of wasted effort. Learn how to test your SaaS idea and confirm there is a paying market for it first.
- Aug 25, 2025 Building in Public: The Indie Hacker's Guide to Growing an Audience Learn why sharing your startup journey—the wins, the losses, and the lessons—is one of the most powerful marketing strategies for founders.
- Aug 22, 2025 From 0 to 100 Users: A Practical Guide for Indie Hackers Struggling to get your first users? Here are five actionable strategies that work for early-stage SaaS founders without a big budget.
- Aug 15, 2025 Choosing the Right Tech Stack for Your Micro-SaaS in 2025 The tech you choose can make or break your project. This guide explores modern, productive frameworks perfect for solo founders and small teams.
- Aug 1, 2025 The Solo Founder's Journey: 5 Lessons Learned Building a Profitable SaaS Building a business alone is a rollercoaster. Here are five hard-won lessons from the trenches of solo entrepreneurship.