The calendar that survived my busiest quarter

I’ve tried every content system: complex Notion dashboards, Kanban boards, the works. The only calendar I kept for more than six weeks looks like this: one post every Tuesday, one email on Friday, and a tiny brief I can write in 10 minutes.

The weekly rhythm

• Tuesday: Publish a tutorial, checklist, or teardown
• Wednesday: Share a thread with the outline + 2 screenshots
• Friday: Send an email summarising the post and inviting replies

That’s it. No batching twelve drafts. Just one good article that solves a specific job.

The brief (fill this in before writing)

1. Working title (promise + audience)
2. One sentence outcome (“Reader can implement X in 30 minutes”)
3. 3–5 steps with verbs (“Create index”, “Wire webhook”)
4. One personal anecdote (what broke, what surprised you)
5. Internal links to 2 related pieces

This forces real experience onto the page and keeps the piece from sounding like it was written by a predictive keyboard.

Example four‑week plan (copy this)

1. Make Search Useful: PostgreSQL Full‑Text Search for SaaS (with Laravel)

   • Why: quick performance win, shows code, ranks for long‑tail
   • Internal links: SEO checklist

2. Stripe + Laravel Subscriptions: 12 Gotchas I Hit and How I Fixed Them

   • Why: painful, high‑intent topic; long shelf life
   • Internal links: Churn emails

3. The SaaS Pricing Page: Wireframes, Copy, and a Laravel + Tailwind Build

   • Why: directly tied to revenue; easy to share screenshots

4. From 0 → 100 Users: Practical Acquisition Channels That Don’t Burn You Out

   • Why: broad interest; already published here on BuildVoyage

The writing rule that changed everything

Write like you’re Slacking a teammate who asked, “How would you set this up if you had 30 minutes?” That tone is naturally human, specific, and free of filler. If you need a structure, use the one in our Building in Public guide — it keeps stories honest.

Templates you can steal

Brief template:

Audience: ______
Outcome: ______
Steps: 1) ____ 2) ____ 3) ____
Objection to address: ______
Screenshots to capture: ______
Related internal links: ______

Promotion checklist:

• Post to X/LinkedIn with 1 chart or snippet
• Share in one relevant community (not spam)
• Update 2 older posts with a link to the new one

Avoid the common traps

• Writing for peers instead of buyers
• Chasing volume over intent
• Publishing “me too” posts with the same 10 tips

Ship the calendar for four weeks. Review traffic with a boring lens: did people find it, and did they stick around? If not, your topic was wrong or the piece didn’t show enough of the how.

Pair this with: The Ultimate SEO Checklist for SaaS Websites and our Pre‑Launch Checklist.